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  • Writer's pictureAmi Tharayil

API Integration

Introduction:

RCOR was approached by a retail company that operates a number of brick-and-mortar stores and an e-commerce platform. The company wanted to improve the customer experience by personalizing the shopping experience and offering more relevant products to its customers. However, the various systems used by the company were not integrated, which made it difficult to get a complete view of customer data and purchase history.

Solution:

To overcome this challenge, RCOR implemented an API (Application Programming Interface) integration solution to connect the client's various systems and allow them to share data. The API integration allowed the company to pull customer data from its e-commerce platform, CRM system, and in-store point-of-sale system into a single customer profile. This gave the company a more complete view of each customer's purchases and interactions with the company, enabling it to personalize the shopping experience and offer more relevant products.

Results:

The API integration solution provided by RCOR helped the client significantly improve its customer experience, leading to a 20% increase in customer satisfaction and a 15% increase in online sales. In addition, the integration helped the company streamline its operations by reducing the need for manual data entry and enabling automatic updates between systems. Overall, the API integration solution provided by RCOR helped the client grow its business and improve its competitive advantage in the retail industry.

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